While it may appear simple to locate prospects on LinkedIn, capturing their attention is a considerably more difficult task. Contacting people and eliciting a reaction may be a significant challenge, requiring a unique set of skills and understanding. Here are six tips for improving your cold outreach messages and boosting your LinkedIn networking game.
1. Allow your profile to speak for itself
Unlike cold phoning or cold emailing, you are not required to tell people who you are or what you do on social media. When you connect with them or send them a message, they’ll check your profile to determine your identity.
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Here are three suggestions for enhancing the most critical components of your profile:
While most people use their work title as their headline (the paragraph that appears after your name), you can be more descriptive and explain who you serve and the results you assist them in achieving.
Our eyes are drawn to the photos first, so make a positive first impression with an eye-catching professional shot that communicates your individuality.
The banner image at the top of your profile is an excellent spot to display social proof and increase your reputation. Include a logo, a photograph of you speaking or teaching, or a certificate. If you’re new and lack that kind of cred, aim for familiarity here, perhaps with a shot of the city you serve.
2. Utilize data from live video and polls.
With each new feature, you should dedicate not one but multiple people of your content team to developing a strategy for reaching out to your existing audience and building a lookalike audience. Live videos and polls are beneficial because they provide accurate statistics and additional information about who is watching you and when. Both data sets can be easily repurposed for sales purposes or to create new content. Create new material that is effective in live video and polling.
3. Keep your communications brief.
LinkedIn is unquestionably closer to instant messaging than email in terms of message length. This indicates that you should avoid sending lengthy paragraphs and instead send a few brief sentences.
As with other cold outreach methods, the length of the message has a major impact on response rates. The shorter your message, the more likely it will be read and responded to.
Keeping your message concise while keeping a sense of warmth and personality might be difficult, but it is critical. Therefore, make it brief and personalized, and avoid inundating the receiver with the material.
4. Share content
The production of leads is only one aspect of the equation. To achieve more Yeses and fewer Noes, we must also invest time, resources, and energy nurturing our leads.
You may have noticed that many businesses view content purely as a marketing tool over your career. However, we believe this is incorrect. Given that it can take up to ten touch points to generate a qualified sales lead, it’s self-evident that content is critical for lead nurturing throughout the tedious sales process.
That is correct. To obtain that Yes and seal the purchase, we need more than LinkedIn, a sales pitch, and a contract. We require content that will aid in the generation and nurturing of leads. We’re looking for content that can assist us in converting more cold prospects into warm leads.
5. Avoid attempting to sell immediately
Bear in mind that the purpose of your initial message is to elicit a response, not to sell your goods. Make an effort not to come out as too direct or pushy. Rather than emphasizing your goods, focus on tailoring your message to their interests and requirements.
Once you’ve initiated a conversation, you may work on developing your relationship with your prospect and moving them farther down the sales funnel, but for now, focus on generating initial interest rather than on selling.
6. Be deliberate in your network expansion.
There is no benefit to expanding your network through indiscriminate connections. Rather than that, define your target audience and concentrate your efforts on growing within that niche. A more tailored network means that the stuff you share with your connections is more relevant. This increases engagement, which puts the information in front of a larger audience.